Why Your First 1,000 Customers Are Your Most Important

How do you take a product to market? Watch as VC Jesse Draper coaches a first-time founder, and explains how to do digital marketing on the cheap.

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You’ve built a product, and now you want to bring it to the masses.

To find out why, we set up an unusual consulting session between a ready-to-launch entrepreneur and a high-profile investor—and filmed it so you can benefit too.

Jesse Forte has built a new oral care line called Flawless Forte, but isn’t sure how to start marketing it. We connected him with venture capitalist Jesse Draper, founding partner of Halogen Ventures, who laid out a go-to-market strategy that anybody can benefit from.

“Figure out how to get your first 1,000 customers,” she explains. “Talk to them and figure out who they are, what they represent, what they care about, and why they’re interested in you.”

Before spending lots of money on online marketing, she advises doing a deep study of your . Entice them to join your newsletter and social media channels, and then share your story and turn them into your greatest advocates. “We live in a world of online

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Helpful Links to SBA PPP (2) Resources | 2021

The Paycheck Protection Program (PPP) provides loans to help qualifying businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.

The SBA is currently offering

The SBA is currently accepting Paycheck Protection Program PPP loan applications from participating lenders.

PPP Reopened January 11

First Draw PPP Loans started on Monday, January 11, and Second Draw PPP Loans on Wednesday, January 13.  The PPP will open to all participating lenders shortly thereafter. Updated PPP guidance outlining Program changes to enhance its effectiveness and accessibility was released on January 6 in accordance with the Economic Aid to Hard-Hit Small Businesses, Non-Profits, and Venues Act.

This round of the PPP continues to prioritize millions of Americans employed by small businesses by authorizing up to $284 billion toward job retention and certain other expenses through March 31, 2021, and by allowing certain existing PPP borrowers to apply for a Second Draw PPP Loan.

Key PPP updates include:

  • PPP borrowers can set their PPP loan’s covered period to be any length between 8 and 24 weeks to best meet their business needs;
  • PPP loans will cover additional expenses, including operations expenditures, property damage costs, supplier costs, and worker protection expenditures;
  • The Program’s eligibility is expanded to include 501(c)(6)s, housing cooperatives, direct marketing organizations, among other types of organizations;
  • The PPP provides greater flexibility for seasonal
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How to Come Up With Story Ideas People Actually Want to Read

15+ min read

The number of stories published on the every day, on blogs and magazine websites, is pretty unfathomable. On WordPress alone, 70 million blog posts were published every month of 2020. We live in a time in which having an online “voice” is vital to positioning yourself as someone worth listening to. Whether you’re an expert, thought leader, entertainer or simply a business owner trying to set your brand apart from the pack — you need to put yourself out there to show you’re an authority with something to say, or to engage with a prospective audience. However, the reality is that most people creating content are not trained writers, journalists or storytellers, so they haven’t been taught how to develop a story angle that feels fresh, or to structure a compelling , or to write headlines that pull people in. On top of that, there are rarely editors vetoing or improving their articles — a sounding board relationship that is necessary for even the best writers. At publications where there are editors, they’re often expected to publish so many stories a day that it’s hard for them to find time to make each story the best it can possibly be. Not to be too bleak, but all of this has resulted in

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President Biden Appoints Isabel Guzman SBA Administrator

Background: Guzman was SBA deputy chief of staff during the Obama-Biden Administration.

  • Director California’s Office of the Small Business Advocate
  • Currently helping to coordinate California’s economic recovery plan amid the COVID-19 crisis
  • Served as senior advisor and deputy chief of staff of the SBA during the Obama-Biden Administration

Isabel Guzman currently serves as the Director of the Office of the Small Business Advocate within the California Governor’s Office of Business and Economic Development (GO-Biz).

According to an announcement issued by the Biden transition team, Guzman is a lifelong proponent of small businesses. She grew up as the daughter of a small business owner and served within the Obama-Biden Administration as Deputy Chief of Staff and Senior Advisor in the U.S. Small Business Administration.

In her current role in California, Guzman helps connect entrepreneurs in every community with the resources and capital needed for success and supports small businesses to weather the COVID-19 pandemic.

Prior to her career in public service, Guzman was a small business entrepreneur herself, an advisor to fellow founders, and an advisor at ProAmérica Bank, the first California-chartered Latino-formed business bank to form in Los Angeles in over 35 years. She earned a Bachelor of Science from the University of Pennsylvania Wharton School of Business. 

Credit | GettyImages

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How to Collect a Will

In Mexico, the minimum age to do this process varies in each state of the Republic.

Entrepreneur’s New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

A will is a legal mechanism endorsed by a notary public that expresses the will of a person regarding the destination of their assets and rights at the time of death.

In Mexico, the minimum age to do this process varies in each state of the Republic. In some entities it can be done from the age of 14 (Chihuahua, Coahuila, Puebla, Quintana Roo, Sinaloa, Tabasco and Tlaxcala). In others, the minimum age is 16 years (Aguascalientes, Baja California, Baja California Sur, Campeche, Chiapas, Colima, CDMX, Durango, Guanajuato, Guerrero, Hidalgo, State of Mexico, Morelos, Nayarit, Nuevo León, Oaxaca, Querétaro , San Luis Potosí, Sonora, Tamaulipas, Veracruz, Yucatán and Zacatecas). While in Jalisco and Michoacán the applicant is required to be of legal age.

“The will is a subject that can be difficult to understand and address, but it is necessary to know it when we need it. Lacking basic information can lead not only to irreparable personal

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This Word Prediction Software Can Streamline Your Workflow and Boost Productivity

Lightkey can predict up to 12 words into the future in 85 languages.

Entrepreneur’s New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.

2 min read

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Time is of the essence when you’re an entrepreneur. With deals to close, projects to spearhead, marketing materials to approve, and so much more, every keystroke is valuable. So, if you’re spending an absurd amount of time typing out the same messages over and over every day, there’s a better way to recapture those lost minutes. Lightkey Pro Text Prediction Software is the world’s leading word prediction software for Windows.

Lightkey’s AI-powered system learns your typing patterns and gradually predicts up to 12 words into the future, including punctuation, in 85 languages. Over time, it’ll get smarter and smarter, allowing you to compose emails significantly faster, with confidence. It also includes more than 60 content domains, including technology, business, finance, law, academia, and more to better predict what you’re trying to say in your messages and documents. With its deep learning context

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