Free Webinar | Feb 16: How a Unique Approach to Marketing Can Propel You to the Top as an Industry Leader

By Carl 19 hours ago

5 Ways to Transform Your Business into a Sustainable One

By Carl 2 days ago

Why the Franchise Industry Will Boom in 2021

By Carl 3 days ago

Self-Publish Your Entrepreneurial Wisdom with This Guide

By Carl 4 days ago

NRF Survey: Valentine’s Day Dip; However, More Local and Small Business Support|2021

By Carl 5 days ago

Free Webinar | Feb 16: How a Unique Approach to Marketing Can Propel You to the Top as an Industry Leader

By Carl 19 hours ago

During this webinar we’ll cover the actions, tools and mindset needed to deploy authority marketing. You’ll leave with a clear understanding of how you can attract more clients — and charge higher rates — based on who you are, not just what you do.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.


2 min read

Opinions expressed by Entrepreneur contributors are their own.


It can be frustrating to establish credibility in a competitive and crowded market. You want to attract high-ticket, rewarding clients, but find yourself lumped together with every other service provider who also claims to be an “expert.” In addition to being demoralizing, this can cause you to cut your rates, talk to clients that don’t bring you fulfillment, and lead to difficulty attracting top-tier talent. But, what if prospects came to you instead? That’s the point of authority marketing, a multifaceted approach that includes personal branding, content marketing, public relations, speaking, and lead generation. And, you don’t need a huge following or years of experience to leverage authority marketing. All you need is valuable knowledge that you can share using techniques and channels that others in your industry aren’t properly utilizing.

During this workshop, we’ll cover how to:

–

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5 Ways to Transform Your Business into a Sustainable One

By Carl 2 days ago


5 min read

Opinions expressed by Entrepreneur contributors are their own.


If there’s one thing that’s come out of the ongoing political debate around climate change or the Green New Deal legislative proposal, it’s a growing recognition of how important sustainability is as a business practice. 

Individual action is certainly an important first step toward creating a more environmentally friendly global society, but it won’t be enough. Corporate contributions are also essential. To put it bluntly, the world needs across-the-board action from both individuals and businesses on sustainability.

Sound, practical actions that help preserve and protect our environment are good for the bottom line. A 2017 Nielsen survey showed that customers increasingly like sustainable brands and consider corporate environmentalism an important part of their purchase decision-making. A 2016 survey by Cone Communications found 64 percent of millennial respondents said they wouldn’t take a job at a company that didn’t display commitment to sustainability. 

Related: How to Build Your 2021 Business Strategy in the Face of Uncertainty

Sustainability is more than plopping a recycling bin in the copier and break rooms (although those are good starting points). It’s about a committed approach to building a different kind of culture and mindset throughout your company. Business owners should go beyond giving and green investing. Make your business a

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Why the Franchise Industry Will Boom in 2021

By Carl 3 days ago


5 min read

This story appears in the
January 2021
issue of
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I’m troubled by the staggering number of business closures and job losses brought on by COVID-19, but as a franchise industry consultant with 35 years in the franchise business, I’m also optimistic about the year ahead. Historic access to labor, real estate, and capital has created an environment extremely favorable to franchise growth, and shifting social and cultural norms will create opportunities for new concepts to expand quickly in the months to come.

All factors considered, I’m predicting 2021 to be the best year of franchise growth in at least a decade. Let’s take each market force in turn. At the end of November 2020, the unemployment rate was at 6.7 percent. That’s a slight improvement over the worst of the pandemic, but it’s still high. And when large numbers of people are looking for work, franchises have an easier time building a strong workforce. But what’s unique to this specific downturn is that in addition to low-cost laborers, it also freed up many seasoned career professionals.

Related: The Hottest Franchise Categories of 2021

Many of the people currently looking for work have management experience and technology skills, and they’re accustomed to life at the top end of the

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Self-Publish Your Entrepreneurial Wisdom with This Guide

By Carl 4 days ago

Entrepreneurs are always learning. Why not teach, too?

Entrepreneur’s New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Becoming a lifelong learner is one of the most important keys to entrepreneurial success. But, when you’ve learned a lot, you likely have a lot to teach, as well. For entrepreneurs, that may present another income opportunity. The world is filled with entrepreneurs like you who are interested in consuming as much information about entrepreneurship, leadership, management, and business as they possibly can. If you have something to say, check out The Complete 2021 Self-Publish Your Book Bundle.

This 13-course bundle offers 28 hours of education to help you write, self-publish, and market your own books. The bundle takes a primary focus on Amazon’s considerable self-publishing services. You’ll learn how to get set up on Amazon Kindle Publishing and learn the advantages and disadvantages of its premium publishing service, KDP Select. You’ll also get an introduction to CreateSpace, Amazon’s step-by-step tool that guides you through self-publishing

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NRF Survey: Valentine’s Day Dip; However, More Local and Small Business Support|2021

By Carl 5 days ago

About half of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion, according to an annual survey released yesterday (January 28, 2021) by the National Retail Federation and Prosper Insights & Analytics.

Overall. sales will dip an average of $32 per Valentine’s Day participant.

$196.31 | Last year’s average spend for Valentine’s Day
$164.76 | This year’s average spend for Valentine’s Day

$32 | The drop-off of $32 this year is blamed on the pandemic and related economic crunch.

“There is no question the pandemic has disrupted many aspects of Americans’ daily interactions and activities,” said NRF President and CEO Matthew Shay. “However, there remains a special significance around Valentine’s Day, and consumers are committed to celebrating friends and loved ones, even if that means having to alter those traditional holiday celebrations,” he said.

Survey highlight | This year is the first time consumers listed small businesses as a top-five shopping destination since the question was added to the survey in 2015.

$10.77 | Average spent by parents on items for children’s classmates and teachers, down from $14.45 last year.

$8.47 | Consumers plan to spend an average of $8.47 on colleagues, down from $12.96 in 2020.

74% | Percentage of consumers indicating the pandemic will directly impact their plans for the holiday.

24%

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How Success Happened for Nate Checketts, Co-Founder and CEO of Rhone

By Carl 6 days ago

Nate Checketts is turning Rhone into a major player in the performance lifestyle category.

Entrepreneur’s New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.


3 min read

Opinions expressed by Entrepreneur contributors are their own.


Nate Checketts, Co-Founder and CEO of Rhone, is a master brand builder and someone who is creating something much larger than a clothing brand. Simply put, Rhone is committed to the committed — those guided by principle, driven to succeed, devoted to family, and who refuse to settle. I recently got the opportunity to speak with Nate for an episode of How Success Happens where we dove into the success behind the performance lifestyle brand. 

Listen to Nate on the How Success Happens Podcast

Rhone was founded on the ethos of ‘Forever Forward,’ to get up every time you fall and improve each and every day, and this is communicated in everything that they do. Nate’s goal for Rhone has always been “how can we add value?” and make a positive impact in this world. 

Despite being in the midst of a global pandemic that’s wreaking havoc on many businesses, Rhone has continued to lead the way during these challenging times but that’s not to say the brand didn’t have to

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