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Market segmentation is a fundamental course of in strategic marketing wherein a large market is divided into subsets or sub-groups of customers. Each group has frequent wants and purposes for the products and companies available in the market. Segmentation is finished on the premise of various components and the members in a particular section often share similar traits. For instance, markets will be segmented on the idea of age teams, sex, occupations, income ranges and other such factors. This categorization helps the companies to introduce the precise set of products and services geared toward particular type of consumers. This helps to increase the market share of the company for those products and services. … Read More