Month: March 2020

6 Conversations Entrepreneurs Must Have ASAP

Have these critical conversations sooner than later to get ahead of the crisis.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Offices are closed. Production is halted. Billings for your products or services are frozen. Clients/customers have been lost, and crucial past receivables aren’t coming in.

While things will eventually turn around, no one knows when that will be the case — which makes it impossible to plan or budget strategically in order to stay afloat.

Related: This Is What the Ultimate Sales Conversation Sounds Like

Rather than be paralyzed or petrified, it’s crucial for business owners to proactively stave off disaster by quickly pursuing six categories of conversations. They may not be easy or comfortable to have, but for the sake of your organization, they must happen:

With small business bailout programs

Talk to your local and state elected officials and economic development representatives to learn how to get low-interest loans, grants, and other resources that will help you to pay your bills. Login to every webinar and website to research the nuts and bolts of how these programs work. Apply for all financial support opportunities that are offered. Your goal is to track down and claim cash that the government is providing as soon as possible. Be relentless about finding the dollars

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Trump Signs the Bi-Partisan Stimulus Bill into Law (Update. 3.27.2020)


(Updated: Friday, March 27, 2020, 4:50 CST) The massive stimulus package was signed by the President this afternoon. The Senate passed the legislation on Wednesday and the House, today. It is an unprecedented $2 trillion aid package designed to help the economy rebound from the coronavirus pandemic. As we always remind readers, do not make decisions based on the information you find on this or any other source. Individual small business owners often have unique situations and should seek advice from their trusted business and legal advisors before making any decision.)


NYTimes.com, March 27, 2020 | The $2 trillion relief bill will send money directly to Americans, greatly expand unemployment coverage and make a number of other changes. Congress has agreed on a $2 trillion economic relief plan to offer assistance to tens of millions of American households affected by the coronavirus pandemic. Its components include stimulus payments to individuals, expanded unemployment coverage, student loan changes, different retirement account rules and more.


NYTimes.com F.A.Q. on Stimulus Checks, Unemployment, and the Coronavirus Bill

The NYTimes.com has an excellent (and understandable) FAQ on the entire plan. Here are answers about small business-related information found in the FAQ. I recommend reviewing the entire section. This is a partial list regarding small business-related information. It was compiled by Tara Siegel Bernard and Ron

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GoFundMe Creates Small Business Relief Initiative for Companies Affected by Coronavirus

Is your business (or a business you love) struggling? Help it through this tough time with a GoFundMe.


3 min read


Thousands, if not millions, of businesses across America have already been affected by the coronavirus pandemic. That’s why GoFundMe created its Coronavirus Small Business Relief Initiative, which the company claims “is intended to support our friends and neighbors at local businesses facing financial loss from the COVID-19 pandemic. Make a difference today by donating or starting a small business fundraiser.”

So, if you own a business, it might be time to set up a GoFundMe that can help. If you love a local company that’s struggling right now, you can check the website to see whether you can donate or whether you might be able to start a GoFundMe for that business. If you’re simply in a giving mood, here are three businesses asking for donations right now.

1. Seattle Hospitality Emergency Fund (Seattle)

“As we all come to terms with the health crisis here in Seattle,” write fundraising organizers Jessica Tousignant and Candace Whitney Morris, “our vibrant and essential hospitality industry workers are also staring down the possibility of economic catastrophe. Seattle hospitality workers currently have the ability to apply for full or partial unemployment, and our city is working to pass a

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Emergency Plans for Riding Out the Financial Storm


Five immediate, actionable steps for ensuring your business stays afloat despite chaotic times.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


The following article is written by Ben Angel. Author of the book, Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound. And be sure to order The Unstoppable Journal, the only journal of its kind based on neuroscience, psychology and biohacking to help you reach your goals.

The economy is like a roller coaster ride right now, and with it, a sense of dread, fear and uncertainty is reigning supreme. When it comes to managing the economic fallout, we have to factor in the data and focus on building emotional resilience, so we don’t make irrational decisions based out of fear that we will regret later. 

We’re all going to be impacted by this; the level of impact will depend on whether you have a plan in place. Those that take immediate action will be able to reinvent themselves quickly to cope with the changing times. It’s also these people that will benefit when the economy rebounds again.

Here are some essential areas to plan around now. 

Related: 4 Things You Can Do Right

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Public Relations in a Pandemic


Here are three ways to protect your reputation, serve your customers and promote your brand.


3 min read

Opinions expressed by Entrepreneur contributors are their own.


The world hasn’t seen anything like COVID-19 in a long time, if ever. The current pandemic that will cost U.S. businesses billions and, according to experts, could last as long as 18 months. Business owners need a long-term solution to remain operational, protect their customers and staff and keep the bottom line strong.

But at a time when everyone is concerned about health and safety, business-as-usual sales and marketing tactics can come across as tone-deaf and ineffective. At the same time, we need to build positive exposure and generate new leads and sales, even during a difficult moment, in order to keep our businesses profitable. Here are three tips any small-business owner or entrepreneur may implement in order to help those who need it, improve their brand reputation and generate new leads.

Related: 65 Free Tools to Help You Through the Coronavirus Pandemic

Provide Audience Value

Providing something valuable to your audience is the first way to simultaneously help people while promoting your services. Create a mini-course, host a Q&A or even extend a simple invitation to contact you for help. One recruiter I know is offering a free resume workshop

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