Day: March 24, 2020

Emergency Plans for Riding Out the Financial Storm

Five immediate, actionable steps for ensuring your business stays afloat despite chaotic times.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

The following article is written by Ben Angel. Author of the book, Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound. And be sure to order The Unstoppable Journal, the only journal of its kind based on neuroscience, psychology and biohacking to help you reach your goals.

The economy is like a roller coaster ride right now, and with it, a sense of dread, fear and uncertainty is reigning supreme. When it comes to managing the economic fallout, we have to factor in the data and focus on building emotional resilience, so we don’t make irrational decisions based out of fear that we will regret later. 

We’re all going to be impacted by this; the level of impact will depend on whether you have a plan in place. Those that take immediate action will be able to reinvent themselves quickly to cope with the changing times. It’s also these people that will benefit when the economy rebounds again.

Here are some essential areas to plan around now. 

Related: 4 Things You Can Do Right

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Public Relations in a Pandemic

Here are three ways to protect your reputation, serve your customers and promote your brand.

3 min read

Opinions expressed by Entrepreneur contributors are their own.

The world hasn’t seen anything like COVID-19 in a long time, if ever. The current pandemic that will cost U.S. businesses billions and, according to experts, could last as long as 18 months. Business owners need a long-term solution to remain operational, protect their customers and staff and keep the bottom line strong.

But at a time when everyone is concerned about health and safety, business-as-usual sales and marketing tactics can come across as tone-deaf and ineffective. At the same time, we need to build positive exposure and generate new leads and sales, even during a difficult moment, in order to keep our businesses profitable. Here are three tips any small-business owner or entrepreneur may implement in order to help those who need it, improve their brand reputation and generate new leads.

Related: 65 Free Tools to Help You Through the Coronavirus Pandemic

Provide Audience Value

Providing something valuable to your audience is the first way to simultaneously help people while promoting your services. Create a mini-course, host a Q&A or even extend a simple invitation to contact you for help. One recruiter I know is offering a free resume workshop

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How Hiring People With Disabilities Will Make Your Business Stronger

Struggling to find a great candidate for your open position? Try thinking outside the traditional box.

4 min read

Opinions expressed by Entrepreneur contributors are their own.

Hiring qualified employees can be a struggle, especially in a tight labor market. Rather than leaving positions unfilled, more business owners have expanded their potential hire pool to include people with disabilities. In addition to gaining a qualified and hardworking person, companies are experiencing other significant benefits of hiring persons with disabilities.

Attract needed talent

Small businesses struggle to attract key talent because they often cannot compete with larger employers on wage and benefit packages. However, when they expand their hire search to include people with disabilities, they often find talented, skilled applicants that others have overlooked.

Over 16 percent of persons with disabilities have earned at least a bachelor’s degree, according to the Bureau of Labor and Statistics, and many of them are unable to find work due to prejudice or misunderstanding about their ability to contribute in the workplace.  Hiring persons with disabilities allows you to snap up key talent and nurture their abilities to their benefit and yours.

Expand your audience and improve your work environment

When you hire people with disabilities, you demonstrate that you meet the needs of this population, which can help expand

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3 Ways Entrepreneurs Can Maintain Balance

What we can learn from the collected insights of CrowdOptic CEO and serial entrepreneur Jon Fisher.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

The rise of internet connectivity and accessibility has led to a corresponding uptick in serial entrepreneurship over the past decade. Defining success in that context is a whole other topic. Some would tie it to monetary gain, while others might point to innovation or positive global impact. 

All in all, the best serial entrepreneurs aren’t solely driven by money. They also enjoy the challenges that lead to success, and get a thrill out of processes such as product development and the creation and unification of teams. But there are only 24 hours in a day, fewer waking hours and even fewer hours that can solely be designated for work-related purposes. Entrepreneurs are still human beings that need to maintain balance, despite their tendency to view downtime as wasted time. To wit, research by the American Psychiatric Association reflects that 72 percent of entrepreneurs are directly or indirectly affected by mental health struggles.

Related: 3 Ways to Balance Your Business, Family and Everything Else

Serial entrepreneur Jon Fisher has broken the mold in terms of finding the right balance, and his insights can serve as food for thought for all founders,

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Small Business Covid-19 Updates (3.23.2020)

During the Covid-19 pandemic, will be linking daily to articles related to its impact on small business owners and employees. Check back for updates.

Five steps to save small business during the pandemic

Five steps can help save small businesses during this pandemic-induced recession…

  1. Stop Commercial Evictions
  2. Defer Property Taxes
  3. Defer Commercial Rent Payments
  4. Defer Mortgage Payments
  5. Guarantee Jobs and Healthcare for Workers

Continue reading: Crain’s New York Business: “Five steps to save small business during the pandemic”

Coronavirus stimulus relief plea from self-employed to Washington: ‘We need help now’

“The self-employed – independent contractors, gig workers, temporary and part-time workers – number 57 million in the U.S., representing more than a third of the working population and driving $1 trillion in income, but have none of the benefits and protections that employees or even other small businesses do…”

Continue reading: “Coronavirus stimulus relief plea from self-employed to Washington: ‘We need help now’”

Amazon’s Bezos tells workers coronavirus will ‘get worse’’s Chief Executive Officer Jeff Bezos warned his company’s 800,000 employees that the coronavirus outbreak will likely “get worse before it gets better,” according to an open letter shared Saturday on his Instagram account.

The letter follows cries from U.S. lawmakers and his own employees that the world’s largest online retailer isn’t doing enough to protect its

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