Month: June 2020

How a Unique Perspective Is a Valuable Asset

L’Oréal USA’s CMO talks about how she applies lessons she learned playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic.

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Gretchen Saegh-Fleming is CMO for L’Oréal . For #ThePlaybook, she talks with host David Meltzer about her high school field experiences and how it taught her about the “great unlock” that comes from challenging the status quo. 

As a left-hander, Saegh-Fleming was challenged by the unavailability of left-handed field hockey sticks. To play, she was required to learn how to hold the stick with a right-hander’s grip. As this grip did not come naturally, Saegh-Fleming put in additional time and practiced more than her teammates to achieve competency, ultimately rating her abilities as “OK.”

Her breakthrough occurred when she taught herself to play using a reverse grip, holding her right-handed stick in a left-hand grip — or backward. Her unique positioning confounded opponents, helped her team win games, turned her previous vulnerability into strength and taught her that what’s different from the status quo can

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3 Things You Need to Know Before Starting a Delivery Service Business

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Online food delivery is a natural progression of ride-hailing services like and Lyft that use crowdsourced labor as the delivery provider’s own infrastructure. The pandemic has caused a spike in demand due to health concerns and shelter-in-place. The hiring spree is eye-popping: announced in April that it’s hiring 300,000 shoppers while is looking to employ 175,000 new workers for its fulfillment centers and delivery network. is adding 50,000 people for distribution and is hiring 35,000 workers.

Related: 105 Service Businesses to Start Today

Entrepreneurs may consider starting a delivery in their city. Startup costs can be low by using and by licensing an appropriate app. Demand is certainly high. If done right, an operator may coordinate with grocery chains and distribution centers to sync systems. Or a small business could integrate with a large company’s IT infrastructure. One option that increases profits is to charge a mark-up for purchased items in addition to shipping fees. Or perhaps certify orders as prepared using stringent health practices to gain new customers.

But what can go wrong? Here are some things to be on alert for.

1. Customers want near-perfect execution

Business owners may think that a 95 percent success

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On-Demand (Gig) Economy Tips & Advice From the IRS (2020)

The following tips are provided by the IRS. is publishing the tips as a public service. (See also, The Guide to the On-demand (Gig) Economy.) Remember: Each small business can have unique tax situations so seek help from your trusted tax advisor, accountant, or other tax advisor.

The gig economy (which is also called many other things, including, the on-demand economy) is an activity where taxpayers earn income providing on-demand work, services or goods. Often, it’s through a digital platform like an app or website. While there are many types of sharing economy businesses, ride-sharing and home rentals are two of the most popular.

Here are some things the IRS says Gig economy participants must remember.

  • Income from these sources is taxable, regardless of whether an individual receives information returns. This is true even if the work is full-time, part-time or if an individual is paid in cash.
  • Taxpayers may also be required to make quarterly estimated income tax payments and pay their share of Social Security, Medicare or Medicaid taxes.

While providing gig economy services, it is important that the taxpayer is correctly classified.

  • This means the business or the taxpayer must determine whether the individual providing the services is an employee or independent contractor.
  • Taxpayers can use the worker classification page on to see
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For Just $30, Learn an Invaluable Skill That Can Transform Your Career

Speed reading and improved memory could be your ticket to increased success.

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and have one skill in common that they both attribute as a major key to their elevated success. Can you guess what it is?

Speed was probably not the first thing to come to mind. And yet, when once asked what they would choose as a superpower, both men answered “being able to read superfast.”

When you think about it, it makes sense. Fast readers are able to consume and retain more information, process important documents more quickly, think faster, and make better decisions in less time. Speed reading makes your mind work at a higher level.

That’s an invaluable skill for entrepreneurs who are constantly juggling large amounts of information and forced to make many important decisions every day. Take the burden off by how to get more from your mind in The Speed Reading & Memory Mastery Bundle.

This five-course,

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Has Coronavirus Killed the Appeal of Franchising or Made it Stronger?

6 min read

Opinions expressed by Entrepreneur contributors are their own.

Since the middle of March, every individual and across the country has drastically changed their daily habits and practices.  have self-isolated and been forced to work from home. Businesses have run the spectrum from temporarily closing to limiting service to remaining fully operational while increasing their health and safety protocols. Very little is the same now as it was just a few months ago.

Unfortunately, that also includes the , which skyrocketed in the weeks following the coronavirus outbreak. According to the U.S. Department of Labor, more than 30 million Americans filed unemployment claims from mid-March through the end of April. That figure represents approximately 18.6 percent of the nation’s labor force.

Under these current dire circumstances, many people may believe the outlook for business is bleak.  Fortunately for many franchises, and aspiring entrepreneurs, I do not believe that is the case. Regardless of the current situation, development officials are always focused on the . Expansion takes months or years of planning, relationship building and precise execution to find the best candidates. In that respect, the business of franchise development continues as usual.

The future of franchising

As a franchise coach, I

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Google Enhances Local Search Tools With More Focus on Small Business

In May, Google launched “support links,” a search feature designed to connect Main Street shoppers with the merchants they serve. With more announcements earlier this week, Google continues to roll-out tools to connect customers with nearby services they want to reach, says Jerry Dischler, VP/GM, Ads Platforms and Google Properties. Google’s Local Services Ads are being enhanced to help customers find “trustworthy, local professionals backed by the Google Guarantee,” says Dischler. Here is an overview of some of the local tools they are rolling out or enhancing.

Local Services Ads

Why the focus on local small businesses?

In the past few months, Google has seen an increase of 50 percent in searches for such service related terms as “carpet cleaning” and “air conditioning repair,” according to Dischler. “We’re now making it easier to book appointments online directly to local businesses, said Dischler.”

Later this month, Google is launching a new mobile site for the U.S. and Canada, “to help more people find, compare and book nearby service providers faster,” he said.

Customers are seeking services they urgently want while limiting their in-person store interactions, according to Google. “They’re looking for real-time updates on product availability at local stores,” according to Dischler.

  • Searches for “curbside pickup” and “in stock” have surged by more than 70 percent in recent
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