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Creating an SEO strategy for your small business demands time, research and investment. And although you might be able to manage the first two, money’s much harder to spare for SMBs — more than 80 percent of small businesses fail because of cashflow problems. That’s especially an issue today, as the U.S. and the world economy face the potential of a financial recession.
But there’s no getting around it: SEO is crucial to reach target customers and increase visibility. That’s why annual investment in SEO has reached $80 billion in the United States alone and is set to keep growing.
Yet good SEO doesn’t have to cost big bucks. Even the smallest business can still take advantage of various effective techniques and tools to build a quality SEO strategy on a budget. Here are some of the best ways to do it in 2020.
Why SEO’s crucial for small businesses
One of the biggest reasons why SEO is crucial for small businesses is that more than half of all website traffic is generated by organic searches, while paid searches account for just 15 percent.
Even if you’re in the paid search camp, it is worth recognizing that between 70 and 80 percent of people ignore