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The CEO of Silver Oak Wine Breaks Down a Winning Ecommerce Strategy All Entrepreneurs Can Use
July 23, 2020 5 min read David Duncan’s portfolio includes Silver Oak, Twomey and Ovid wineries — brands that any winemaker (and drinker) would kill for. As his company ramps up for the launch of his new winery, Timeless, Duncan shared his thoughts on wine trends during the pandemic, building wine brands digitally and millennial insights for the industry. On targeting the right audience “The future of luxury wine are millennials and soon GenZ, and they have brought about a new era of ephemeral, limited-edition retail that will become the norm in luxury and craft. The Supreme, streetwear model. What it says, is that the customer looks for brands they can trust to deliver on their…