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The Reason Good Businesses Tell Boring Stories
September 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. “Ultramarathon Man” Dean Karnazes is a jerk. I say this jokingly because the year I ran my first marathon, he ran 50 marathons in 50 states in 50 days. He’s also written several bestselling books about his trials and triumphs as an ultramarathon fanatic. A business journey, like a marathon, can become quite rambly, yet you can make engaging, vibrant stories out of it. The key — and this is something people get horribly wrong every day — is respecting the difference between a story and a narrative. The good news is you don’t need to be…