Day: September 22, 2020

4 Tips for Discovering a Great Business Idea During the Pandemic


6 min read

Opinions expressed by Entrepreneur contributors are their own.


It’s been a struggle trying to remain optimistic throughout the COVID-19 pandemic. Between adjusting to new routines and facing so much uncertainty, the crisis has definitely taken a toll on us emotionally, mentally and physically. And it’s probably going to be this way until the foreseeable future.

But, as a resilient entrepreneur, that’s not exactly a bad thing. Times of crisis, after all, drive creativity and innovation. Some examples throughout history include:

  • Adding more cars to trains to limit the number of passengers in each during 1918. The 1918 influenza pandemic also led to the establishment of a national disease reporting system.
  • During the Great Depression, patents spiked. These inventions included ballpoint pens, photocopying, the first working helicopter, the discovery of nuclear fission and the car radio.
  • As Bill Gates noted in a blog post, “During World War II, an amazing amount of innovation, including radar, reliable torpedoes and code-breaking, helped end the war faster.” The mass production of synthetic and vehicles like the Jeep also came out of this period.
  • Airbnb succeeded following the Great Recession, since it was an alternative for anyone who had been priced out of hotels.

More recently, we’ve witnessed this as well. Whether it’s clothing companies pivoting to producing

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