Day: September 29, 2020

‘Tis the Season for Social Media to Help Small Businesses Prepare for the Holidays

While there is nothing new about large companies helping small businesses and consumers create digital online cheer (remember Elf-Yourself), expect to see even more flare this year as the creativity bar keeps growing higher and higher.

For example, Instagram Business today launched “The Season for Shops” resource featuring holiday-themed items small businesses can use to prepare for the holiday shopping season. The site also includes downloadable guides and tips for shopping tags, collections — and advertising. 

“As small businesses prepare for a holiday season with more people buying online than ever before, we want to help them thrive on Instagram during the shopping season,” according to Instagram COO Justin Osofsky. “This new digital resource features easy-to-follow guides and tips for setting up your Instagram shop, reaching customers with tags and ads, and creating inspiring holiday product collections.”

We will be on the outlook for the best free, clever examples in the coming three months.

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Square: 76% of Small Business Owners Plan to Give Their Employees Time to Vote This Year | 2020

According to a survey conducted by Wakefield Research and funded by the payments company, Square, 76% of U.S. small business owners think voting in the upcoming presidential election has become more important since the pandemic. (Note: “Time off” can refer to the length of time it takes to vote.)

Here are more findings from the survey

96% | Percentage of small business owners who say they plan to vote themselves.

83% | Among small business owners giving employees time off to vote, 83% plan to give them paid time off.

26% | Percentage of small business owners who would be willing to make Election Day a company-wide holiday to encourage voting in the presidential election.

67% | Percentage of small business owners who agree it is their civic responsibility to provide their employees with educational resources to make their own informed voting decisions.

37% | Percentage of small business owners who say the opportunity to make a difference in the community is the top benefit of giving employees the flexibility to take time off to vote.

Square has partnered with the non-partisan organization, TurboVote, to help citizens get ready for the upcoming election. You can use their tool to register to vote, sign up for election reminders, learn more about voting by mail, and more.

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