Month: September 2020

Learn Google Ads and SEO Strategies to Grow Your Business

This $50 bundle can help your business thrive.

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2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Growing your business online is easier said than done. With so many marketing channels available and so many people using the Internet, there is seemingly boundless opportunities to get eyes on your business’s products and services. But marketing also gets expensive, and many small businesses don’t quite have the budget to make a meaningful impact on their digital marketing initiatives. That’s why organic search is so important.

Google received more than 2.3 trillion searches in 2019. People use Google to find practically everything; it’s their definitive source for learning and discovering new products and services. As a business, it’s imperative that your website ranks at the top of Google search results pages. That’s where search engine optimization (SEO) comes in.

In the Ultimate Google Ads & SEO Certification Bundle, you’ll learn how to make your business stand out online without spending a big chunk of your budget on paid traffic.

This nine-course bundle

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The Treat Method

Make your customers feel so good about their decision to give you their business that they do it over and over again.

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3 min read

Opinions expressed by Entrepreneur contributors are their own.


The Tall One, aka my husband, is so embarrassed by me. I am a grown woman saying loudly multiple times a day as I go out the door, “Wanna go potty? Go potty! Go potty!” with pure excitement and joy in my voice.

And to be honest, I kind of being a cheerleader for my puppy (like I was born for this) but that’s not why I do it.

I do it because I am encouraging Daisy’s positive behavior with . You use my lawn for your potty instead of my office, you will be met with joy and treats. (Well, not you. That would be terrible. Just my puppy.)

And it’s worked. The puppy will behave for my positive and her peanut butter treats. Less mess for me to clean up and more joy for my dog. But this isn’t just a method for Daisy. It can work for your list too.

Related: 6 Ways to Build a Bond With Customers

When someone comments on

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This Marie Kondo E-Course Might Finally Help You Get Organized

The Netflix star and author discusses her new, 10-part digital tidying class.

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4 min read


super-fans have already devoured her wildly popular books, such as The Life-Changing Magic of Tidying Up. And they’ve likely binged her Emmy-nominated series, Tidying Up With Marie Kondo. But even those who haven’t consumed her content likely know who she  is thanks to her status as a bona fide cultural lifestyle and business icon

Whether you’re already an adherent of the Method and eager for more instruction or just considering seeing what all the hype is about, Kondo has you covered. Today, she launches a 10-part digital tidying course, KonMari Method: Fundamentals of Tidying. The video series, which costs $39.99, uses lessons taught by Kondo and visual guides to help anyone who signs up get — and stay — organized.

Related: Marie Kondo Visited My Quarantine Workspace and Gave Me a Lesson on Letting Go

Image credit: KonMari Media, Inc.

In a recent email interview, Kondo gave us the scoop on how Fundamentals of Tidying differs from her books and Netflix series, and why she thought now was the perfect time to release it. Read on for our interview. 

What

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Are You Experiencing Mentor Whiplash? Here’s How to Manage Too Many Opinions.

Seeking advice is great, but conflicting opinions can leave a founder’s head spinning. Here’s how to manage mentors.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


At Blue Startups, a venture accelerator in , we are about to enter into our 12th cohort, and as such we have seen a lot of founders (over 300) and a lot of mentors (over 150) interact over the years.  So, how can you get the most out of these relationships?  Seeking is an important part of the entrepreneurial journey, but you have to know how to take it.

Let’s say you have back-to-back meetings with mentors on the topic of sales. One advises you to build a and tackle direct sales, the other advises you to sell through distribution partners. You come out of these meetings reeling — which direction do you go? How do you determine what is right for your company? How do you maintain a relationship with the mentor whose advice you did not take? How do you tactfully decline advice without being offensive? These are tricky questions, let’s tackle them one at a time.

When in doubt, ask your customers

Mentors and advisors are not your customers. You may not even be your own customer. But your customers have

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4 Tips for Discovering a Great Business Idea During the Pandemic


6 min read

Opinions expressed by Entrepreneur contributors are their own.


It’s been a struggle trying to remain optimistic throughout the COVID-19 pandemic. Between adjusting to new routines and facing so much uncertainty, the crisis has definitely taken a toll on us emotionally, mentally and physically. And it’s probably going to be this way until the foreseeable future.

But, as a resilient entrepreneur, that’s not exactly a bad thing. Times of crisis, after all, drive creativity and innovation. Some examples throughout history include:

  • Adding more cars to trains to limit the number of passengers in each during 1918. The 1918 influenza pandemic also led to the establishment of a national disease reporting system.
  • During the Great Depression, patents spiked. These inventions included ballpoint pens, photocopying, the first working helicopter, the discovery of nuclear fission and the car radio.
  • As Bill Gates noted in a blog post, “During World War II, an amazing amount of innovation, including radar, reliable torpedoes and code-breaking, helped end the war faster.” The mass production of synthetic and vehicles like the Jeep also came out of this period.
  • Airbnb succeeded following the Great Recession, since it was an alternative for anyone who had been priced out of hotels.

More recently, we’ve witnessed this as well. Whether it’s clothing companies pivoting to producing

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10 Mistakes People Make When Starting a Digital Marketing Agency


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Starting a new comes with unique challenges, and those first years are essential to your long-term success and growth. If you’re starting a agency, you will run into specific challenges and may make some of these common mistakes. Here’s what they are and how you can avoid them.

Mistake 1: Not setting the right expectations

Like in any other type of business, setting the right expectations for your clients is a must. Don’t overpromise, especially when you’re not sure if you’ll deliver those results. It’s better to let go of a lead with unrealistic expectations rather than closing the sale and having to deal with an upset client along the way. Be honest with yourself and with them.

Mistake 2: Going into debt

Don’t go into debt. Debt can often represent a problem for your business because of the unknowns of a new endeavor. In a moment of crisis or in the event that you need to downsize your expenses, having that fixed payment can take a toll on your business. Remaining debt-free as much as possible will be a huge asset for you as you start out.

Mistake 3: Not having a budget

Having a budget is essential for handling the ups

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