Month: October 2020

Retailers and Customers Prepare for Holidays, 2020


How are consumers and retailers preparing for holiday gift-giving during a global pandemic? According to the National Retail Federation (NRF), consumers have demonstrated their resilience and adaptability throughout these extraordinary times, says NRF CEO Matthew Shay. “Looking ahead to the holiday season, retailers will ensure that their stores are safe for both customers and employees as we all prepare to celebrate family and friends during this special time of the year. Purchasing gifts for friends and loved ones is a way for consumers to shift focus from the uncertainty and stress of the pandemic to celebrating the holidays and the promise of our return to a better tomorrow.”


$997.79 | Average amount of spending families will pay on gifts, holiday items such as decorations and food, and additional “non-gift” purchases for themselves and their families, according to an annual survey released recently conducted by the National Retail Federation and Prosper Insights & Analytics.


-$8 | Consumer spending on gifts is on par with last year, decreasing by only about $8. And holiday items like decorations are actually up slightly.


42% | Percentage of shoppers who say they plan to start their holiday shopping by the end of October.

41% | Percentage of shoppers who say they plan to start their holiday shopping by the end of November.

19% | Holiday

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This 17-Year-Old Recovered From Coronavirus, and Then Started COVID Candies to Help Fight It


6 min read


Hudson Hale is, by his own account, young and “really healthy.” But when he contracted Covid-19 in early September, it still took a toll. “I lost my taste for about a week and a half,” the 17-year-old Portland, Oregon high schooler and COVID Candies creator recounts during a Zoom call. Behind him, Hale’s laboratory-like basement workspace is bedecked with design sketches, a framed New Yorker cover and copious notes scribbled in neon green on a translucent dry-erase board. “And I was super nauseous throughout, and I had kind of a mild headache, always kind of in the back of my head.” 

He wasn’t alone in the Hale household. His mother, who experienced similar symptoms, also fell ill with the virus, as did his little sister. His father, who isolated from the family, was the only one spared. 

But the ordeal got Hale’s gears turning. He is, by his own admission, “naturally someone who’s happier when I’m busy,” adding, “I can’t really stand it when I’m occupied in my own mind and slacking off.” He gets that from his folks — mom owns a restaurant chain and dad runs a house-building company — but also admires iconic innovators like (in his crisp black hoodie, Hale calls to mind a hybrid of Jobs and

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Marketing Is Expensive. Is It Really Worth It?

Why marketing is so expensive, and what plan is right for your business.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Sooner or later, most entrepreneurs have to face the reality that is expensive. In the course of planning a new marketing campaign or trying to grow the organically, you discover that to execute a strategy could thousands, or even tens of thousands of dollars, and to keep it going will cut into your bottom line.

Why is marketing so expensive? And is it really worth the cost?

Related: 3 Reasons Marketing Is The New Sales

What you’re paying for

Let’s start by explaining why marketing is so expensive. Generally, marketing account for things like:

  • Salaries and human labor. According to Glassdoor, the average marketing manager’s salary is $65,834 per year. Most require extensive planning and execution, requiring many people coordinating together. Many of these people are highly skilled and highly paid.
  • Limited resources. Some depend on the use of finite resources, and at least some of these resources will be in high demand. For example, there are only so many billboards
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10 Charging Accessories to Always Keep Your Battery at 100 Percent


3 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Running out of power when you’re in the middle of a phone call, on the way to a meeting, or while you’re traveling is infuriating. And yet, it happens. Device batteries weaken over time to the point where they can be downright unpredictable. If you’re living in constant fear of dead batteries, it’s time to invest in charging solutions that have your back all the time. We’ve rounded up some of the best deals on charging solutions available now.

Logiix Sync & Charge Anti-Stress MFi Lightning Cable

Image credit:
Logiix

Standard-issue Lightning cables are weak. This MFi-Certified cable has a flexible housing that relieves stress on the cable, allowing it to last longer. Plus, it’s almost four-feet long for extra convenience.

Get the Logiix Sync & Charge Anti-Stress MFi Lightning Cable for $21.95 (12 perent off). 

Zone One 15,000mAh Dual-USB Power Bank

Zone One 15,000mAh Dual-USB Power Bank

Image credit:
Zone One

15,000mAh of portable power for just $23? You better believe it. This massive power bank can charge two USB devices simultaneously wherever you are.

Get the Zone One 15,000mAh Dual-USB Power

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If You Aren’t Leveraging Email Marketing, This 7-Course Bootcamp Can Show You How

Yes, email is still the communication channel that most people prefer when connecting with businesses.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Email is still king in the digital marketing world. There are nearly four billion daily email users, many of whom use their email addresses to connect and interact with their favorite brands. Email is still the communication channel that most people prefer when connecting with businesses, which makes it an extremely viable marketing channel.

If you don’t have a strong email marketing strategy for your business, it’s time to check out The Complete Email Marketing Bootcamp.

This seven-course, 13-hour bundle comprises a complete toolset on email copywriting, from professional etiquette to increasing conversions. You’ll learn the crucial initial steps of email marketing: building a list by providing incentives and lead magnets, ensuring that you have something to give customers for joining your email list. From there, you’ll learn how to create an email lead funnel by creating

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