Day: October 29, 2020

Marketing Is Expensive. Is It Really Worth It?

Why marketing is so expensive, and what plan is right for your business.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Sooner or later, most entrepreneurs have to face the reality that is expensive. In the course of planning a new marketing campaign or trying to grow the organically, you discover that to execute a strategy could thousands, or even tens of thousands of dollars, and to keep it going will cut into your bottom line.

Why is marketing so expensive? And is it really worth the cost?

Related: 3 Reasons Marketing Is The New Sales

What you’re paying for

Let’s start by explaining why marketing is so expensive. Generally, marketing account for things like:

  • Salaries and human labor. According to Glassdoor, the average marketing manager’s salary is $65,834 per year. Most require extensive planning and execution, requiring many people coordinating together. Many of these people are highly skilled and highly paid.
  • Limited resources. Some depend on the use of finite resources, and at least some of these resources will be in high demand. For example, there are only so many billboards
Read More