Month: October 2020

How Sticking to Their Principles Helped Zappos and Tom’s of Maine Step Ahead of Their Competition


7 min read

Opinions expressed by Entrepreneur contributors are their own.


Capturing market share in a competitive industry is a matter of differentiation. When Tesla saw that its rivals favored function over form, it positioned itself as a sleek alternative to more prosaic vehicles like the Toyota Prius or the Chevy Volt. marketed itself as a fresh, authentic alternative to . Uber became the alternative to Lyft. 

That’s standard branding practice. But what about using principles to position your business? Can making character be part of your company’s signature to make you distinctive without seeming gimmicky? 

While there are potential pitfalls to a character-based approach, two enterprises have found surprising success: and Tom’s of Maine. Here’s what they can teach entrepreneurs:

1. Go to extremes for customers

A quirky startup with a funny name, Zappos is no longer a joke. From a modest launch in 1999 to its Amazon acquisition only a decade later for just under a billion dollars, the online shoe store has become Exhibit A for how forging a unique identity can reap dividends.  

Related: 840 Million Reasons to Celebrate

What Zappos did was to make its greatest liability into an asset. The shoe retailer turned its call centers from cost sinks into brand differentiators.

Originally, call

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This $25 Course Can Teach You How to be Savvy in Real Estate Investing

Don’t buy your first property without it.

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2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


The world economy is in a challenging place right now, but the real estate market remains quite strong. While real estate isn’t exactly the easiest investing opportunity for everyone given its high prices for entry, it can be an extremely lucrative pursuit. Whether you’re thinking about buying your first investment property or are just interested in the business of it, The Fundamentals of Real Estate Investment Bundle is worth checking out.

Symon He leads this five-course bundle that covers the fundamentals of real estate, how to analyze properties, commercial real estate investment, and more. He is a real estate investor and consultant based out of Los Angeles. He helps private real estate investors with acquisitions and deal structuring and advises startups on financial models and business projections. He has been around the real estate block and knows what it takes to make a profitable investment.

Here, you’ll explore the key concepts you need to understand before

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Unlock the Full Potential of Excel with $40 and 45 Hours of Training

Get familiar with the world’s leading spreadsheet software.

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2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Microsoft Excel is the world’s leading spreadsheet software for good reason. It’s simple to use and it can help you solve virtually any data-related problem. But while most people understand how to input data and organize it in Excel, few have a full grasp of how to use Excel to its fullest potential. You’ll become one of those few with the help of The Complete Excel Excellence Bundle.

This eight-course bundle is designed for anyone who uses Excel, even absolute beginners. The courses are created by Simon Sez IT, one of the top professional education organizations on the web. They’ve helped hundreds of thousands of people in more than 100 countries learn the most important skills for the modern workforce.

You’ll start with a primer on Excel and gradually work your way up toward advanced skills. You’ll get a business analyst–specific education that can help you use this powerful software to inform business decisions

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Why the ‘Airbnb of RV Rentals’ Might be Your Ticket to Traveling Safely and Remote Working

Enjoy the outdoors while maintaining safe social distancing with RVshare.

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4 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Just because the world has changed, doesn’t mean that people don’t still feel the desire to hit the open road and explore a new town. Social distancing requirements have almost completely changed the way we approach travel—but that doesn’t mean we don’t get to do it at all. People are finding innovative ways to do the thing they used to love the most, and usually that means reviving an old trend. 

Alongside cooking more at home and spending more quality time with family, RV rental services are experiencing a surge of popularity. In the past, hearing about an RV road trip would remind you of a movie from the 1980s or retirees going on vacation—but especially in these times, that’s not the case at all.  

RVs provide a safe way of enjoying a trip with a small group of family or friends while maintaining a safe distance from others. RVshare, a

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Catch Costly Gmail Typos With This Grammar Tool

One of the top writing enhancement tools is on sale now.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Typos happen, but if you make a habit of writing typo-laden emails or, worse, writing illegible marketing materials or sales pitches, your business will struggle. Good writing is an indicator of good attention to detail and simply makes you look smarter! Of course, not all of us are winning Pulitzer Prizes anytime soon. You can, however, clean up your writing with a great discount on one of the top grammar checkers on the market: WhiteSmoke.

WhiteSmoke goes well beyond the standard spellchecker. It offers the most advanced grammar, spelling, punctuation, and style correction, as well as translation for over 50 languages. WhiteSmoke uses Natural Language Processing (NLP) and Statistical Machine Translation (SMT) technologies to analyze your writing in real-time to improve style, tone, and clarity. It detects and corrects errors in grammar, sentence structure, and capitalization, and even corrects those less-obvious punctuation

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Amazon Has Small Business Focus for Prime Days

Amazon Prime members can support small businesses this Prime Day (today and tomorrow, October 13-14, 2020) by shopping for deals featured in the “Support Small storefront,” Amazon Handmade and Amazon Launchpad.

According to Amazon, more than half of the items sold in Amazon’s store worldwide are from third-party sellers – mostly small and medium-sized businesses, and last Prime Day, these sellers surpassed $2 billion in sales.

To make it easier than ever for customers to support small businesses, Amazon has launched new, curated collections to connect customers with local small businesses.

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