Day: November 22, 2020

Top analysts say buy stocks like Amazon & Yelp

Jin Lee | Bloomberg | Getty Images

Out on Wall Street, stocks are taking a breather from this month’s rally. Despite encouraging updates on a potential coronavirus vaccine, disappointing unemployment data and a spike in coronavirus cases have spooked investors.

Not helping investor sentiment, New York City Mayor Bill de Blasio announced that schools would return to remote learning to mitigate the virus’ spread.

“The market has really been in a celebratory mode since Election Day and rode through it again last week. I think the idea now is people are beginning to consider taking some profits ahead of expectations that taxes related to capital gains could rise in 2021. I also think there’s the consideration of the transition in COVID to post-COVID… Even with the resurgence, all the vaccine news tells us [is] there is a post-COVID ahead,” Oppenheimer’s Chief Investment Strategist John Stoltzfus noted.

As plenty of question marks remain going forward, spotting stocks poised to outperform the broader market isn’t easy. One approach is to take a cue from the analysts with a proven track record of success. TipRanks analyst forecasting service attempts to pinpoint Wall Street’s best-performing analysts. These are the analysts with the highest success rate and average return per rating.

Here are the best-performing analysts’ five favorite stocks right now:

Amazon

In response

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Why Positioning Is More Important Than Ever

Positioning has become a lost art in recent years. Brought to the forefront back in 2001, this approach to differentiation is in desperate need of a comeback.

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There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of companies taking a unique position in the market, albeit through now outdated examples. The principles of this idea have gotten lost over the years, and the time is ripe to bring the concept back.

Positioning isn’t lost at a product level, where product management teams are perpetually seeking new ways to differentiate their offering with new features, but positioning at a company-level is much less prevalent. Take, for example, financial institutions. There may be a small group of organizations that have a unique position in the market, but most banks and credit unions share the same set of core messages. We’re trustworthy. We’re community-focused. We’re people-focused. And oh yeah, we have great rates.

Related: Follow This Entrepreneur’s 3-Step Approach to Cultivating a Killer Brand

Positioning is the process of how to best communicate

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