Month: January 2021

Self-Publish Your Entrepreneurial Wisdom with This Guide

Entrepreneurs are always learning. Why not teach, too?

Entrepreneur’s New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.

2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Becoming a lifelong learner is one of the most important keys to entrepreneurial success. But, when you’ve learned a lot, you likely have a lot to teach, as well. For entrepreneurs, that may present another income opportunity. The world is filled with entrepreneurs like you who are interested in consuming as much information about entrepreneurship, leadership, management, and business as they possibly can. If you have something to say, check out The Complete 2021 Self-Publish Your Book Bundle.

This 13-course bundle offers 28 hours of education to help you write, self-publish, and market your own books. The bundle takes a primary focus on Amazon’s considerable self-publishing services. You’ll learn how to get set up on Amazon Kindle Publishing and learn the advantages and disadvantages of its premium publishing service, KDP Select. You’ll also get an introduction to CreateSpace, Amazon’s step-by-step tool that guides you through self-publishing

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NRF Survey: Valentine’s Day Dip; However, More Local and Small Business Support|2021

About half of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion, according to an annual survey released yesterday (January 28, 2021) by the National Retail Federation and Prosper Insights & Analytics.

Overall. sales will dip an average of $32 per Valentine’s Day participant.

$196.31 | Last year’s average spend for Valentine’s Day
$164.76 | This year’s average spend for Valentine’s Day

$32 | The drop-off of $32 this year is blamed on the pandemic and related economic crunch.

“There is no question the pandemic has disrupted many aspects of Americans’ daily interactions and activities,” said NRF President and CEO Matthew Shay. “However, there remains a special significance around Valentine’s Day, and consumers are committed to celebrating friends and loved ones, even if that means having to alter those traditional holiday celebrations,” he said.

Survey highlight | This year is the first time consumers listed small businesses as a top-five shopping destination since the question was added to the survey in 2015.

$10.77 | Average spent by parents on items for children’s classmates and teachers, down from $14.45 last year.

$8.47 | Consumers plan to spend an average of $8.47 on colleagues, down from $12.96 in 2020.

74% | Percentage of consumers indicating the pandemic will directly impact their plans for the holiday.


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How Success Happened for Nate Checketts, Co-Founder and CEO of Rhone

Nate Checketts is turning Rhone into a major player in the performance lifestyle category.

Entrepreneur’s New Year’s Guide

Let the business resources in our guide inspire you and help you achieve your goals in 2021.

3 min read

Opinions expressed by Entrepreneur contributors are their own.

Nate Checketts, Co-Founder and CEO of Rhone, is a master brand builder and someone who is creating something much larger than a clothing brand. Simply put, Rhone is committed to the committed — those guided by principle, driven to succeed, devoted to family, and who refuse to settle. I recently got the opportunity to speak with Nate for an episode of How Success Happens where we dove into the success behind the performance lifestyle brand. 

Listen to Nate on the How Success Happens Podcast

Rhone was founded on the ethos of ‘Forever Forward,’ to get up every time you fall and improve each and every day, and this is communicated in everything that they do. Nate’s goal for Rhone has always been “how can we add value?” and make a positive impact in this world. 

Despite being in the midst of a global pandemic that’s wreaking havoc on many businesses, Rhone has continued to lead the way during these challenging times but that’s not to say the brand didn’t have to

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Has Dry January Really Lifted Non-Alcoholic Beverage Makers’ Spirits?

9 min read

Dry January is just about wrapped, but for the non-alcoholic-beverage industry, returns have been anything but sobering. In recent years, a bumper crop of near-beer manufacturers, booze-agnostic distilleries and boutique-seltzer brands — among other similar upstarts — has reaped the rewards of folks generally looking to dry out or augment their consumption. And as we get deeper into this pandemic, there’s even more of a clamoring for cleaner alternatives that still approach the sensation of an intoxicating pint or snifter. 

Entrepreneur spoke with representatives from four companies who went into 2021 with a vested interest in appealing to both passingly sober-curious and resolutely reformed consumers about marketing around Dry January with an eye on long-term customer retention. The bottom line? Their glasses are definitely more than half-full.

Related: Dwayne Johnson and Dany Garcia Add New Energy Drink, ZOA, to Ever-Expanding Portfolio

Image Credit: Courtesy of Athletic Brewing Co.

The non-alcoholic beverage brand: Athletic Brewing Co. (Stratford, CT)

The non-alcoholic offerings: A suite of virtually 0% ABV craft cans ranging from its seasonal All Out Sout to the year-round Upside Down Golden Ale. And, yes, they also make seltzer

Its approach to Dry January: Meeting it head-on. Athletic unveiled Dry January Survival Packs in the weeks leading up to 2021, along with a corresponding

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What to Expect After a Year of the Unexpected

5 min read

Opinions expressed by Entrepreneur contributors are their own.

It would be an understatement to say that 2020 didn’t turn out to be the year we expected. In a moment’s notice, the world in which we lived, worked and reveled in became a completely different place.  

“Going back to normal” has become a nostalgic idea. Now, nearly a year into the global health crisis, we know in many ways that’s a good thing.

Even 2020 had its silver linings

While the past year has bared a lot of hardship, it also opened new and innovative ways of doing things. Industries and businesses were faced with new challenges, but also with new opportunities to rethink the way we work, laying the groundwork for how companies will do business in 2021 and beyond.

The global health crisis accelerated the  and provided real-world proof points and insight into the viability of a flexible workforce. We’ve seen that a remote-centric workforce is not only doable and scalable but also in demand. Forty-three percent of full-time American employees say they want to work remotely more often after the has reopened. In response, about two-thirds of businesses that have adopted remote work policies as a result of the pandemic plan to keep at least some of those

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SBA | More Information About the Paycheck Protection Program (2)

The Paycheck Protection Program (PPP) provides loans to help businesses keep their workforce employed during the Coronavirus (COVID-19) crisis. Here are some of the resources and information the SBA is providing …

First Draw PPP Loans for first-time program participants

Second Draw PPP Loans began January 13, 2021 for certain businesses who have previously received a PPP loan

First Draw PPP Loans

An SBA loan that helps businesses keep their workforce employed during the Coronavirus (COVID-19) crisis.
Learn more

Second Draw PPP Loans

Eligible businesses may apply for a Second Draw PPP loan.
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PPP Loan Forgiveness

Borrowers may be eligible for loan forgiveness.
Learn more

PPP Lender Information

Information and resources for lenders participating in the Paycheck Protection Program.
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PPP Data

Data and reports related to the Paycheck Protection Program.
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Apply for the Paycheck Protection Program

Find an eligible lender to apply for the Paycheck Protection Program.
Use this SBA map

These links were supplied by the SBA. Before borrowing money from any source, seek advice from a trusted advisor with experience — preferably with the first round PPP.


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