Day: February 2, 2021

5 Ways to Transform Your Business into a Sustainable One

5 min read

Opinions expressed by Entrepreneur contributors are their own.

If there’s one thing that’s come out of the ongoing political debate around climate change or the Green New Deal legislative proposal, it’s a growing recognition of how important sustainability is as a practice. 

Individual action is certainly an important first step toward creating a more environmentally friendly global society, but it won’t be enough. Corporate contributions are also essential. To put it bluntly, the world needs across-the-board action from both individuals and businesses on sustainability.

Sound, practical actions that help preserve and protect our environment are good for the bottom line. A 2017 survey showed that customers increasingly like sustainable brands and consider corporate environmentalism an important part of their purchase decision-making. A 2016 survey by Cone Communications found 64 percent of millennial respondents said they wouldn’t take a job at a company that didn’t display commitment to sustainability

Related: How to Build Your 2021 Business Strategy in the Face of Uncertainty

Sustainability is more than plopping a bin in the copier and break rooms (although those are good starting points). It’s about a committed approach to building a different kind of culture and mindset throughout your company. Business owners should go beyond giving and green investing. Make your business a

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