The brands showing out at this year’s Super Bowl are like a line-up of Pandemic winners.
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One year ago today, no one would have predicted that attendance at the 2021 Super Bowl would drop to 22,000, with actual fans surrounded by paper cutouts of fans, and players being cheered on by the prerecorded sounds of a live audience.
Due to the unforeseen challenges of Covid-19, the Big Game in 2021 will be a Super Bowl like none other. But what it lacks in live audience numbers it could make up for in new opportunities. As we have witnessed with almost every other sports tradition in these extraordinary times, the excitement of the fans will still be there.
In the week leading up to the matchup between the Tampa Bay Buccaneers and the Kansas City Chiefs, we may see some familiar aspects of a limited-edition, fan-centric NFL Experience, but without much of the hype we have grown accustomed to seeing. Gone will be almost all of the big parties, big activations, and big audiences that have grown exponentially with each iteration of The Super Bowl. Even Radio Row, which has become a staple of pop culture and celebrity spotting, as well as the NFL’s Tuesday media availability