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The ABCs of SEO have changed a bit over the years. Usability and mobile experience have become more important elements in the past five years by an order of magnitude. Beforehand, they weren’t really part of the ranking algorithm much at Google or other search engines. However, as a builder of websites, I find too many clients and counterparts in the SEO and Web development space treating these metrics as if they are the only ones that matter.
More than anything, content absolutely remains king — and always will. Google has stated that even if a website has a horrid design and janky user experience, it can still rank first if it has vastly superior content.
In my experience, a good SEO strategy involves 30 to 40 percent creation of high-quality, original content, including well-researched, in-depth articles; 30 to 40 percent link-building in a manner that’s as organic as possible; and the remaining 20 to 30 percent is UX, Core Web Vitals (such as CLS), bounce rate and session duration (for sites that use Google Analytics), and all these other remaining trends.
Just because these other trends represent only 20 to