With so many new platforms and varieties of content material accessible to small companies, it may be troublesome to know the place to focus a small enterprise advertising and marketing effort. However based on a brand new survey launched by Adobe, the yr 2020 was because the yr video rocketed.
“In line with a survey (Adobe) performed of small enterprise homeowners, 88 p.c stated that video drives extra social media engagement than static pictures, and 86 p.c stated it results in a rise in income for his or her enterprise total..”
Customers are watching extra movies on-line than ever earlier than and are exhibiting no indicators of slowing down, based on Meagan Keane, principal product advertising and marketing supervisor for Adobe Professional Videomaking. The identical appears to be true for the small enterprise market additionally.
88% | Of the small enterprise homeowners surveyed, 88 p.c stated video drives extra social media engagement than static pictures.
50% | Half of the respondents stated their video manufacturing elevated during the last yr.
10% | Proportion of small companies survey point out that they began to experiment with enhancing video for the primary time in 2020..
65% | Nonetheless not utilizing video as a part of their advertising and marketing and social media technique.