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It’d appear at first like TV is a fading media channel, however the information is considerably up within the air. American networks are annoyed with Nielsen media consumption stories not as a result of TV viewership is falling, however as a result of consumption metrics on different units like tablets or telephones will not be measured. Are folks actually watching much less TV, or are they merely watching it on completely different units?
For networks, this battle is necessary in that viewership numbers affect advertiser demand. However for those who’re an entrepreneur, small enterprise proprietor, or knowledgeable… you actually don’t want to fret about these tendencies in any respect.
Why? Easy: The notion of somebody who’s on TV remains to be extremely highly effective. As entrepreneurs, we have now to drum up credibility markers that may overcome skepticism in our prospects’ minds. Few advertising ways do that extra successfully than earned media and publicity, and few types of publicity have higher optics than broadcast tv. A reside TV interview is actually good publicity, however an excellent higher transfer is to seize your clip and incorporate it into your digital advertising efforts.
I’ve achieved over 60 reside TV interviews over the previous three years. And right