Day: October 5, 2021

NRF’s Annual Halloween Survey Predicts Candy, Deal with Gross sales | 2021


Client spending on Halloween-related objects is predicted to succeed in an all-time excessive of $10.14 billion, up from $8.05 billion in 2020, in keeping with the annual Nationwide Retail Federation’s Halloween survey carried out by Prosper Insights & Analytics.

Plans to have fun Halloween are up this yr in contrast with final yr — and are near pre-pandemic ranges.


“Individuals plan to spend greater than ever to make this Halloween a memorable one,” NRF President and CEO Matthew Shay mentioned in a launch. “Retailers have carried out a lot of measures, corresponding to bringing in Halloween merchandise sooner than regular, to make sure their cabinets are stocked with seasonal sweet, décor, and different objects forward of this necessary vacation.”


2021 | Halloween-related projections

65% | Proportion of Individuals who intend to have fun Halloween or take part in Halloween actions this yr (up from 58 p.c in 2020 and comparable with 68 p.c in 2019 earlier than the COVID-19 pandemic.

82% | Proportion of households with kids who will have fun Halloween. (In comparison with 55% of households with out kids).

Annual traditions

66% | Hand out sweet
52% | Embellish their dwelling or yard
46% | Gown in costumes’
25% | Internet hosting or attending a celebration

$102.74 | On common shoppers plan to spend $102.74 on costumes, sweet,

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