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NRF’s Annual Halloween Survey Predicts Candy, Deal with Gross sales | 2021
Client spending on Halloween-related objects is predicted to succeed in an all-time excessive of $10.14 billion, up from $8.05 billion in 2020, in keeping with the annual Nationwide Retail Federation’s Halloween survey carried out by Prosper Insights & Analytics. Plans to have fun Halloween are up this yr in contrast with final yr — and are near pre-pandemic ranges. “Individuals plan to spend greater than ever to make this Halloween a memorable one,” NRF President and CEO Matthew Shay mentioned in a launch. “Retailers have carried out a lot of measures, corresponding to bringing in Halloween merchandise sooner than regular, to make sure their cabinets are stocked with seasonal sweet,…