The twelfth annual Small Enterprise Saturday takes place this 12 months on November 27, 2021 (the Saturday after Thanksgiving). American Specific created the occasion as a counterpart to promotions supporting big-box retailers (Black Friday) and Cyber Monday which encourage customers to purchase merchandise by means of large field retail shops and mega-online e-commerce channels. Whereas native vacation occasions that promote vacation buying have been round for many years, Small Enterprise Saturday helped flip the day right into a nationwide advertising and marketing occasion that reminds shoppers why it is very important help small and native companies, merchandise, and companies.
In line with the united statesChamber of Commerce, customers have additionally been keen to leap on board and help their native small companies. Final 12 months, the U.S. Small Enterprise Administration reported Individuals spent almost $20 billion on Small Enterprise Saturday, and within the years earlier than that, shoppers spent a cumulative $100 billion-plus associated to the occasion.
Small enterprise house owners and their prospects perceive the significance of supporting small and native companies
56% | Share of small enterprise house owners who agree that buyer help is extra important than ever. (1)
78% | Share of householders who say vacation gross sales will impression their capacity to maintain their doorways open in 2022. (1)
“The previous 12 months has introduced