Common Easter Spending Anticipated to be Highest on Report | 2021

$179 | Shoppers plan to spend a mean of $179.70 this Easter, the best determine on document, in accordance with outcomes of the annual survey launched Friday, March 26, by the Nationwide Retail Federation (NRF), Prosper Insights & Analytics, and the Easter Bunny.

Customers will spend a collective $21.6 billion, down barely from final yr’s pre-pandemic forecast of $21.7 billion.


“With new stimulus funds from the President’s American Rescue Plan and optimistic developments in vaccinations and rising client confidence, there’s loads of momentum heading into the Spring and vacation occasions like Easter.” “Many have discovered find out how to have a good time holidays safely with household and that’s mirrored in client spending this Easter.”

Matthew Shay
NRF President and CEO


What’s going to customers purchase?

As an increasing number of people grow to be vaccinated and shoppers plan to have a good time in methods they may have missed final yr as a result of COVID-19, customers are shopping for extra.

$31.06 Items (up from $27.91 in 2020)
$52.50 Meals (up from $51.76)
$25.22 Sweet (up from $23.30).

How will individuals spend their time?

59% | Cook dinner a vacation meal
43% | Go to with household and mates
43% | Watch TV
31% | Easter egg hunt
28% | Attend church
22% | Attend church nearly
24% | Join with family members by cellphone or video


“This yr’s numbers mirror resilience within the final 12 months and the enduring recognition of Easter. “Remember that final yr’s survey was carried out in early March earlier than the pandemic compelled a lot of the nation to close down and displays shoppers’ pre-pandemic plans.”

Phil Rist
Prosper Insights Government Vice President of Technique


The place will Easter customers purchase?

48% | At low cost shops
35% | At shops
35% | On-line
23% | Specialty outlets
23% | Small companies or native retailer

Just like different vacation occasions through the pandemic, this yr’s on-line purchasing determine (35%) is the best in survey historical past, up from 35% final yr.

NRF didn’t launch its 2020 Easter survey, which was carried out in early March 2020, simply earlier than government-mandated closures occurred. As a result of timing, the survey displays shoppers’ pre-pandemic plans.

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  • Be part of the parade to your native retailers this Easter.

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