Mom’s Day Spending to Complete $28.1 Billion | 2021


Mom’s Day spending is predicted to complete a report $28.1 billion this yr, up $1.4 billion from 2020, in keeping with the annual survey launched immediately by the Nationwide Retail Federation. Roughly 83% of U.S. adults are anticipated to rejoice the annual vacation.


“There’s numerous client optimism round Mom’s Day this yr as extra persons are getting vaccinated and stimulus checks are being distributed,” NRF President and CEO Matthew Shay stated.

“For a lot of, this can be a likelihood to make up for final yr’s Mom’s Day after we have been underneath lockdown. With security tips at prime of thoughts, shoppers are planning to be with household, are making journey plans, and organizing a particular brunch or outing. All of those actions will probably be mirrored by way of their buying selections.

$220.48 | This yr shoppers plan to spend a median of on Mom’s Day objects.

$16 | How far more than they deliberate to spend final yr and the best within the survey’s historical past.

59% | Jewellery accounts for over half (59 %) of the $1.4 billion enhance in spending

28% | Electronics account for over one-quarter of spending

Shoppers ages 25-34 are additionally contributing to the rise in Mom’s Day spending.

49% | This age group says they’re planning a particular Mom’s Day outing comparable to a brunch or different exercise. (Whereas that is up barely from final yr, it’s nonetheless under pre-pandemic ranges. )

Final yr, NRF’s 2020 Mom’s Day client survey occurred throughout the top of the government-mandated shutdowns.

  • This yr over one-third (34%) plan to buy their Mom’s Day presents on-line, down from 2020 when customers have been coping with mandated shutdowns, however nonetheless above pre-pandemic ranges.
  • Along with ordering objects on-line this yr, shoppers additionally plan to buy at department shops (28%), specialty shops like florists or jewelers (26%), and small companies (23%).

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