NRF Survey: Dad’s Day Reward Giving Will Cross $20 Billion

U.S. shoppers are anticipated to spend greater than $20.1 billion on presents and different objects for Father’s Day (Sunday, June 20, 2021). The quantity is a file excessive in line with the Nationwide Retail Federation’s annual survey performed by Prosper Perception & Analytics.

“People are trying ahead to celebrating their fathers, husbands, and sons this Father’s Day. With our nation now making vital strides towards restoration and reopening, retailers are ready to assist clients safely discover objects they need and must make this yr’s vacation celebration further significant.”

NRF President and CEO Matthew Shay

75% | The share of these surveyed who plan to have a good time Father’s Day.

50% | Plan to purchase presents for his or her dad
26% | Plan to purchase a present for a husband
11% | Plan to purchase a present for a son

Shoppers plan to spend just a little extra on celebrating their dads this yr, over final’s.

$174 | Survey respondents point out they plan to spend a mean of $174 on Father’s Day objects ($26 greater than final yr and a file excessive for the survey).

The ages 35-44 will likely be this yr’s greatest vacation spenders. This age group plans to spend a mean of $259 on Father’s Day presents, which is $49 greater than final yr.

What these lively buyers are planning to offer their dads this yr.

59% | Greeting playing cards
49% | Clothes
46% | A particular outing
45% | Reward playing cards
28% | Private care objects

The place presents are being bought this yr

40% | On-line
33% | Malls
22% | Specialty shops

The highest objects being bought for Fathers Day

59% | Greeting playing cards
49% | Clothes
28% | Private care objects

Getty Pictures

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