The Jonas Brothers Simply Launched an Artisanal Popcorn Model, Now Obtainable for Nationwide Supply

The Jonas Brothers, the American pop rock trio that rose to fame on the Disney Channel circa 2005, are nonetheless churning out hits and touring the globe 15 years later, however they’ve additionally expanded their artistic repertoire far past the music scene. 

Courtesy of Jennifer Bett Communications

Their newest enterprise is an entrepreneurial one. Rob’s Backstage Popcorn, a singularly addictive sweet-and-savory snack created in a partnership with health-oriented meals and beverage platform The Bare Market, made its official nationwide debut yesterday. 

It’s an thrilling first joint enterprise endeavor for the brothers — band enterprise apart, in fact — and the product itself is a particular one. The popcorn’s seasoning was created over 30 years in the past by Rob Garbowsky, father of Greg Garbowsky, longtime buddy, former bass guitarist and present member of the band’s administration workforce. 

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“I simply actually fell in love with the popcorn and had desires of in the future turning it right into a full model”

Garbowsky’s popcorn started its transition from household recipe to direct-to-consumer product one night time after Nick Jonas carried out a solo present and spent the night on the Garbowsky residence, the place he tried the distinctive seasoning for the primary time. It wasn’t lengthy earlier than the remainder of the Jonas crew tried it, and it quickly grew to become the unofficial go-to backstage snack on the Jonas Brothers’ “Happiness Begins” tour. 

“I simply actually fell in love with the popcorn and had desires of in the future turning it right into a full model that we might then launch and convey that very same happiness we felt from it to our followers world wide and to individuals who simply liked a fantastic popcorn,” Nick Jonas says. “The brothers had been down, and it was all a really thrilling factor. And so about two-and-a-half years in the past, we began critically engaged on build up the model id and general really feel.” 

The Bare Market performed an important function in making that occur. Co-founded by associates Harrison Fugman, Alexander Kost and Tim Marbach, the omni-channel platform is on a mission to deliver healthful, scrumptious choices to shoppers: Its distinctive, full-service mannequin creates and launches health-oriented manufacturers and merchandise throughout quite a lot of classes — all beneath its personal roof. 

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“We noticed the shortage of innovation in such a fast-growing a part of the snack world”

For CEO Harrison Fugman, the choice to accomplice with the Jonas Brothers to deliver Rob’s Backstage Popcorn to life was a simple one. “I break it down into three buckets,” he says. “The primary was speaking to the blokes and listening to simply what a real, genuine story the model has, mixed with [the brothers’] ardour for it. However nearly as good because the story was and as a lot ardour there was, finally, you want a fantastic product for something to work — whether or not that is in music, meals and beverage, and past. So when Rob truly despatched us samples, instantly from his kitchen, we had been simply blown away by the style profile.

“After which after we actually dove into the popcorn class and the aggressive dynamics there, we noticed the shortage of innovation in such a fast-growing a part of the snack world,” Fugman continues. “It was actually the celebrities aligning. Then it was off to the races.” 

The Bare Market and the Jonas Brothers rapidly started working crafting a recipe that may keep true to Garbowsky’s authentic and maintain up as an artisanal, direct-to-consumer product — all in solely eight brief weeks, simply in time for its unique launch on the band’s “Keep in mind This” tour, the place the popcorn has been obtainable to followers. 

The accelerated course of included distant taste-testing. “Samples had been despatched out to Jersey for Kevin to attempt to out to L.A. for me, Greg and Joe to strive,” Nick Jonas says. He additionally notes that his spouse, actress Priyanka Chopra, was passionate concerning the challenge and had numerous concepts about the right way to get the flavour good. 

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Picture credit score: Courtesy of Jennifer Bett Communications

“While you suppose popcorn, we would like you to suppose Rob’s Backstage Popcorn”

The quick improvement paid off. Joe Jonas says that the popcorn’s remaining iteration exceeded expectations, and the reception on tour has been overwhelmingly optimistic. “What we’re discovering is that everybody’s response is similar. We are able to’t imagine how good it truly tastes,” he laughs. “We figured that it was one thing [fans] would get pleasure from, however we didn’t anticipate it to be one thing they’d need within the viewers each night time. That simply exhibits how good it’s.” 

Now that Rob’s Backstage Popcorn is obtainable for supply throughout the U.S., it’s truthful to say the snack has taken middle stage. The subsequent step is to maintain the popcorn on shoppers’ minds. The Jonas Brothers need Rob’s Backstage Popcorn to grow to be everybody’s go-to snack — simply because it’s grow to be theirs over time. 

“While you suppose popcorn, we would like you to suppose Rob’s Backstage Popcorn,” Kevin Jonas says. “And that’s the objective. And we cannot sleep till that occurs. However the actuality is we’re simply actually pleased with this product, actually pleased with the place the story started and the way we acquired to this place now. We’re simply actually completely satisfied that we’ve got such nice companions, and we will make it nice.”

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