Victoria’s Secret has been working to overtake its model picture after years of criticism.
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This story initially appeared on Enterprise Insider
Victoria’s Secret is abandoning its Angels.
The lingerie big stated on Wednesday that it was partnering with a bunch of inspirational ladies together with activists and entrepreneurs to advertise a brand new model picture and form its turnaround.
These ladies, who embody the Indian actor and entrepreneur Priyanka Chopra Jonas and the professional soccer participant and gender-equality activist Megan Rapinoe, will turn out to be the face and voice of the model, Victoria’s Secret stated.
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Victoria’s Secret’s Angels have been synonymous with the model because the late Nineteen Nineties. These ladies, who’ve included a few of the world’s most well-known fashions over time — Gisele Bündchen, Tyra Banks, and Heidi Klum, to call a number of — have been the face of Victoria’s Secret by means of its advertising campaigns and annual runway exhibits.
In an interview with The New York Instances printed on Wednesday, Victoria’s Secret CEO Martin Waters stated the Angels weren’t “culturally related.”
Within the late Nineteen Nineties and early 2000s, Victoria’s Secret’s runway present had a robust function in defining “attractive.” Extra not too long ago, it has been criticized as outdated.
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Ed Razek, a longtime advertising chief at Victoria’s Secret’s guardian firm, L Manufacturers, was the brains behind the style present. Razek was thought of one of the influential folks in modeling within the early 2000s, serving to launch the careers of well-known fashions.
He stepped down in August 2019. The style present was canceled that November, a 12 months after he’d made controversial feedback about that includes transgender and plus-size fashions.
Waters advised The Instances that the model’s overhaul was lengthy overdue.
“Within the previous days, the Victoria model had a single lens, which was known as ‘attractive,'” he stated.
He added: “I’ve identified that we wanted to alter this model for a very long time, we simply have not had the management of the corporate to have the ability to do it.”
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